- DesignationMusic Producer
- ExpertiseMusic Production
- Experience15+ Years
Beginning his musical career as a DJ at the age of 14, Striver was born of the pirate
radio era, having been inspired by tuning in to So Solid Sundays on Delight FM in
1999. Music production and a doggedly determined DIY attitude to establishing a
music career, soon landed Striver with a residency on pirate radio station Elite FM
and his initiation into South London collective Nu Brand Flexxx. With an in-house
producer now on board that could capture the young, energetic and raw talent of the
crews MC’s Sas Killa, Boya, Tinie Tempah and Peigh, a perfect match was made.
Striver’s first release was “Dreaming” feat. Chanel, Sas Killa, Mr Wong (2005) and dominated seminal TV station Channel U before filtering into nationwide radio station BBC 1xtra. 2006 saw the release of grime classic “Gash by da Hour” also produced by Striver, which launched onto TV screens and went straight to no.1 spot for 13 weeks on Channel U, hitting BBC 1xtra, Choice FM (now Capital Xtra), BBC Radio 1
and UK underground stations like RINSE FM as well as CD compilations over the including UK Grime vol.1 and Pure Grime. Following the success of Gash by da Hour, Striver created the 2007 remake of Maxwell D’s “Serious” while Nu Brand Flexxx recruited MCs Meter, Hoodlem, Infared, Blacks, TK and Brags. The growing collective then released “Anthem”, which entered the Channel U charts at no.1 and remained there for 10 weeks. Executively producing Nu Brand Flexxx’s debut album “Rangoose Vol.1” in 2008,
Striver lead the recording and mixing of the project. His production skill has also been used to work alongside artists including Wiley, Tinchy Stryder, Nasty Crew, Roll Deep, Crazy Titch, Big Narstie, Flirta D, Carns Hill, Jae5, Randy Valentine, Mr.Wong, Maxwell D, P Money & Blacks. On the live circuit he has performed his music in London, Amsterdam and Ayia Napa, and also counts Lovebox, Luton Carnival, Anti-Racist Festival, Victoria Park Festival, Lewisham Peoples Day, Choice FM @ Emirates stadium and the O2 arena for football star Kanu amongst some of
his live shows.